Despite the rising adoption of marketing automation, a few people fail spectacularly when they try to implement it. It is the more puzzling as the marketing gurus have been extolling the unalloyed virtue of 1:1 marketing for a few years now. Marketers and businesses are still unable to grasp the idea.
It is a cliché that Social Media must be measured in terms of investments made. The old techniques are applied: measure Return on Investment (ROI) made on efforts and quantify such efforts. Prove that such efforts are effective, and above all ensure that every strategy must have a financial return. Your social media strategy must be continuously optimized.
If you are promoting or maintaining a brand, there is an even chance that a bright individual is dedicated to your company's social media practices. However, if you run a local business, you have every reason to consider Social Media to be a waste of time. In your eyes, social media activities become valuable only after results are seen.
When you invest money and time on Social Media, it is important to track the ROI. There is the compulsion to use these data. Not doing so implies a waste of valuable resources.
A landing page is the first thing a visitor to a website sees or comes across when following a link or pay-per-click ad. It is different from a homepage in the sense that it focuses the visitors and its main function is to make conversions. It can be a sale or an email subscription or just about any offer. A homepage, on the other hand, is a complete overview of the website, it is a gateway to the entirety of your site and will have links to different parts within said site. It is useful and essential, but as far as focusing attention goes, it will fail. If a person follows a link to a homepage, they are likely to turn back than move forward. Sometimes a great campaign, a well-crafted offer and a worthwhile product may lose a prospective customer because of a poor landing page. Here are a few tips on creating the perfect landing page.
The list could go on and on:
Are You Considering Marketing Automation?
There’s a maze of complexity out there among platforms and vendors that can trap you at every turn. Comparing options can be extremely difficult. Here’s a few things you should consider before you pull the trigger.
1. Plan First; Implement Second
The first questions to ask yourself are, “What will your lead generation campaign look like? How will marketing automation help you reach your goal?”
Depending on the type of business you have and the industry you are in, you’ll want certain marketing channels and functions. Not all vendors and plans are alike.
Will you use email marketing? What about social media or Pay per Click? How many landing pages will you need to create? What about content marketing? And then there are integrations you’ll need to consider, such as having your marketing automation platform “talk” to your CRM.
Moral of the story; getting sales and marketing on the same page is like a cat and mouse game. But the dislike slows down sales growth, can hurt your PR, and allows sales leads to slip through the cracks to a competitor. It is necessary to create motivation to achieve a common goal and increase the bottom line.