So What Does It Cost?
Are you still thinking about doing lead generation with marketing automation within your own company but wonder what the cost would be?
It turns out it would be much cheaper to outsource it with Latus Lead Generation.
We kept track of the number of hours and people involved in developing one lead generation campaign.
We then went to the US Dept. of Labor website to find the average hourly rate for the various job titles needed in setting up a campaign, and simply multiplied the average hourly rate times the number of hours required.
We also then added an average cost of a marketing automation platform with greater than 10,000 contacts and average functionality.
The results are shown to the right.
BTW - We've been told by companies who have actually tried to do this in-house that we are too conservative.
Latus Lead Generation is much less expensive. There are three reasons:
So take a look at the chart...multiply the monthly costs by 12 for the annual investment required.
The please fill out the form to the right to see what it would cost for Latus Lead Generation to do everything for you.
The answer will probably be surprising.